COVERGIRL in-store displays
As a designer on the SGK Brand team for COTY Covergirl, I created designs for end caps, counter displays, and wall displays featured in major stores across the United States.
In my role, I was responsible for crafting visually compelling and on-brand retail displays that showcased the products effectively. I communicated the brand's identity and aesthetic through various design elements, including color schemes, typography, and imagery, all aimed at attracting customers and encouraging product engagement within the retail environment. I adapted creative decks from both the client and our internal brand team to build cohesive visual concepts for displays that aligned with the brand's overall aesthetic.
I focused on designing layouts that strategically showcased the products, taking into account product hierarchy, color variations, and ease of access for customers. This included incorporating eye-catching signage with clear branding elements to reinforce brand identity and product information. I made it a priority to understand the preferences of the brand's target customers, ensuring the displays resonated with them. By integrating the brand narrative and key values into the display design, I aimed to create a deeper connection with customers.
Project Roles: Adaptive Designer, Technical Designer
Skills: Merchandising Design, Cross Brand Collaboration, Production, Retouch
Skills: Merchandising Design, Cross Brand Collaboration, Production, Retouch
