Logo Design
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​​​​​​​Whether it involves establishing a new brand or renewing an existing one, a logotype is a visual symbol that conveys aspects of a brand without the need for words. The term "logotype" comes from the Ancient Greek words "lógos," meaning "word" or "speech," and "túpos," meaning "mark" or "imprint." If words carry meaning, then the corresponding image must reflect that meaning. It encompasses more than just a picture, emblem, or symbol.
A good logo design should resonate with its target audience. It acts as a visual representation of a company's identity, values, and brand personality. I create custom logos that evoke feelings related to what the brand represents, conveying who they are and what they stand for at a glance. Each logo has been developed to address specific needs, showcasing problem-solving for various market segments, clients, and causes.
Once I complete my research, the generative design process leads me to conclusions that are often complex and nuanced. Design elements like color, shape, and typography must align with the overall brand image and values. A strong logo design leaves a lasting impression, making it easily recognizable and memorable.

Project Roles: Designer
Skills: Logo Design