Regal Cinemas experience design
Established in 1989 and headquartered in Knoxville, Tennessee, Regal Cinemas operates the second-largest theater circuit, with over 500 theaters across the United States.
In October 2018, Regal introduced new branding featuring a logo resembling a camera aperture and a crown. During this time, I was part of the experiential design team responsible for updating the signage and graphics for several of the 500 theaters needing to transition to the new branding.
Collaborating with architects and sign shops, I developed scaled plan sets required for production and approvals from the architects and stakeholders. This project highlights the exterior and interior signage and graphic updates made to the Regal Mission Marketplace theater in Oceanside, CA.
Project Roles: Experience Designer
Skills: Brand Design, Production
Skills: Brand Design, Production
