Construction startup branding
A great company logo is essential for branding, serving as the primary visual identifier for the business and often the first point of interest for new customers. For Revive Construction, creating a memorable, clean, and modern logo was vital to establishing their brand identity.
The brand goes beyond just a logo; it reflects how customers perceive the business. Revive focused on renovations and aimed to differentiate itself from local competitors. This distinction was key in a high-demand market where competition is fierce. Understanding the target audience helped build a brand identity that appealed directly to customers. We highlighted the feel of professionalism and commitment while emphasizing it’s local roots and friendly style.
Color choice was also crucial in Revive’s identity. We opted for a simple grey palette, accented by red, which conveys power, reliability, and straightforwardness—important attributes in construction. In the end, we found having a big company feel with a hint of uniqueness by dotting the i seemed like the right balance.
Project Roles: Designer
Skills: Brand Design, Production, Media Design, Logo Design
Skills: Brand Design, Production, Media Design, Logo Design
