Traeger Grills store design

​​​​​​​Joe Traeger founded Traeger Pellet Grills in 1985 in Mt. Angel, Oregon. He developed and patented the first wood pellet grill, establishing a strong presence in the pellet stove industry until his patent expired.
As part of a brand team working on the Traeger account, I supported the design and production of retail displays and environments, which included window and fixture solutions for both big box stores and smaller branded retail spaces.
This project is an example of using bold messaging on the exterior windows of a small retailer to announce an in-store promotion. We adhered to Traeger’s brand guidelines to create eye-catching point-of-sale graphics designed to generate excitement and drive sales to the Traeger display with the goal of fostering consumer engagement.

Project Roles: Adaptive Designer, Technical Designer
Skills: Brand Design, Production